Drake has once again made history. His highly successful It’s All A Blur tour has officially become the highest-grossing hip-hop tour ever, raking in an astonishing $320.5 million from 1.3 million tickets sold. The 80-show North American run, which featured notable appearances from artists like 21 Savage, J. Cole, and Travis Scott, sold out every single date, setting a new benchmark in the world of live music.
The tour’s financial triumph eclipses previous records, including Kendrick Lamar‘s Big Steppers tour, which grossed $110.9 million in 2022. Drake’s latest achievement proves his dominance in both the music and live performance industries.
One of the standout moments of the It’s All A Blur tour came in July 2024, when Drake became the first rapper to earn over $5 million from a single arena concert in U.S. history. This milestone was reached during two consecutive sold-out shows in Washington, D.C., at the Capital One Arena, where ticket sales for the two nights totaled over $10 million.
The decision to stick with arena venues rather than stadiums turned out to be a winning strategy for the OVO boss. Each show averaged ticket prices around $293, attracting a total of 34,303 fans for the two-night D.C. performance. These shows became the highest-grossing concerts of Drake’s career, further solidifying his place as a titan in the entertainment industry.