From a yellow school bus in Times Square to a custom-modified bike cruising through five boroughs, the launch of Benny Benassi‘s new album, Feel The Bass, was anything but conventional. The ULTRA Records release wasn’t just celebrated in dark clubs, but in the very heart of New York City’s daily life. Benassi flipped the script, serving pizza at the iconic Scarr’s Pizza before ascending 1,000 feet to The Edge Skydeck for a performance that literally put his signature sound above the clouds.
But the highlight was undoubtedly his participation in the TD Five Boro Bike Tour. Merging his two great passions—cycling and music—Benassi DJed live while pedaling a custom Canyon bike for 40 miles. It was a moment of pure “human-centric” innovation, supported by NYC Mayor Zohran Mamdani, proving that Feel The Bass is a sonic engine designed for movement.